The material you hand people, written for the people who send you patients.
Referral one-pagers, presentations, LinkedIn, patient collateral, brand templates and websites.
You need this when.
Slow referrals
Referrals are slower than the practice deserves.
Three versions
Brochure, website and front desk each say something different.
New clinician
Someone joined and needs a profile and a referral pack.
Old website
Built years ago by someone no longer reachable.
What you get.
Full detail, process and terms on themarketingsurgeon.com.
Referral one-pagers
Read in two minutes by a busy physician.
Presentations
For the lunch meeting and the referral visit.
LinkedIn and profiles
Written for physicians, not for marketers.
Patient collateral
What a patient is handed or sent before the visit.
Brand and templates
Your look, set down so staff can reuse it.
Websites
Written and art-directed here, built by our engineers.
How it fits with the other three.
This is what you only get through the division.
Websites are planned here and built next door, with the form wired to your systems.
The leaflet, the page and the video use the same clinician-approved words.
The front desk script comes from the same brief as the one-pager.
Start with one one-pager.
One referral one-pager for your most important relationship. Small, fast, and it tells you everything.
Go to themarketingsurgeon.com Or brief the divisionQuestions.
Do you guarantee referrals or patient numbers?
No, and be careful of anyone who does. The Marketing Surgeon writes material that a referring physician will read and a patient will understand. What that produces depends on the practice, the specialty and the area, and nobody can promise a number honestly.
Who checks the medical claims?
Your clinician or your compliance officer. Every claim in a draft that needs a source is flagged so it is easy to check, and nothing is printed or published until the practice has approved it.
Do you run paid advertising?
Tell us what you need and we will say plainly whether it is something the division carries. The Marketing Surgeon's work is the material itself: referral, patient, brand and website. It does not sell work it cannot deliver.